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Is It Worth Spending Money on a Trip to the Canton Fair?

Jan. 01, 1970

For startups and small businesses, using Alibaba and sourcing companies is enough to import from China. Is it worth spending money on a trip to the Canton Fair? Let me tell you the answer.


The Canton Fair is the largest international trade fair in China, attracting about 150,000 buyers from 214 countries and regions. It is a trade fair that the whole world pays close attention to. Most participants at the Canton Fair are experienced importers who are generally:

Developing new products

Looking for new suppliers

Having a sufficient budget

Meeting old suppliers


Developing New Products

If you have stable products for sale and cooperative suppliers but are looking for new product inspiration, then the Canton Fair is the right place. You can see innovative designs in your category and various new products there.


New product launches have become a feature event of the Canton Fair. Chinese suppliers showcase their latest products and technologies to attract more buyers. Most of them update the product styles and appearances to show the diversity of their products, typically focusing on their most produced and best products. So, it's very easy to find professional suppliers to customize or develop your product.


Looking for New Suppliers

At the Canton Fair, you can compare the quality and prices of various suppliers at the same time, making it much easier to find good and reliable suppliers than on Alibaba. Here, you can easily check how many your competitors are selling the same products, whether you've paid more money, and whether there are better suppliers. The competition among suppliers at the Canton Fair is very fierce. Suppliers at the fair often offer lower prices to attract buyers. They also provide big discounts to launch their new products.


Having a Sufficient Budget

Whether you are a newcomer or an experienced importer, a visit to the Canton Fair is a great experience. However, for newcomers, especially those testing products or even unsure of what to sell, the Canton Fair is not a good choice. Without a clear product selection strategy, you might come to China and end up with nothing. Besides, you need to travel a long distance to China and pay for expensive airfare. So, at this stage, Alibaba is a more affordable and effective approach to wholesale a small bunch for market testing.


Meeting Old Suppliers

Many Chinese suppliers use the Canton Fair to meet old clients and develop new ones. Some buyers already have stable suppliers in China and might take this opportunity to meet with their old suppliers and learn about their new products.


Jiangxi Gofar Industrial & Development Co., Ltd. , a competitive trader and manufacturer with over 25 years of knowledge and experience in the footwear industry, will take part in the Canton fair twice a year normally. No matter you plan to attend the canton fair or not, we are always here for you to support excellent services and comfort shoes. To know more about us,pls visit our website: www.jxgofar.com.


If you want to attend the Canton Fair, pay attention to making plans in advance. To learn more about the product categories and exhibition section layout, please check the official website https://www.cantonfair.org.cn/en-US of Canton Fair. If you require it, I would be honored to send you an invitation to the 136th Canton Fair.


The 136th China Import and Export Fair (Canton Fair) Phase Dates:

● Phase 1: 15th-19th October 2023, 9:30-18:00

● Phase 2: 23rd-27th October 2023, 9:30-18:00

● Phase 3: 31st Oct.-4th Nov. 2023, 9:30-18:00

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